It's OK to Talk: India's first youth-only mental health campaign launched

On the occasion of WHO World Health Day on 7th April, Public Health Foundation of India launched #ItsOkBaatKaro (It's Ok To Talk) through a website and an exhibition in collaboration with Instagram. It’s Ok To Talk is the first youth-focused mental health awareness campaign in India.

The event brought together youth from across the National Capital Region (NCR), mental health experts and advocates, and survivors who highlighted the central role of disclosure and talking in the recovery of mental health problems and in breaking down stigma. Speakers at the event included Vikram Patel (Global Mental Health expert), Jo Agarwal & Ramakant Vempati (co-founders, Touchkin), Reshma Valliappan (artist and mental health activist), Jhilmil Brekenridge (poet, author and mental health activist), Dhruv Visvanath (solo percussive acoustic guitarist), Natasha Noel (yogini, athlete and writer) and Pramada Menon (queer feminist activist).

For pictures check out the gallery on the right.

The new website offers youth across India a safe space and community to share their experiences with mental health, mental illness, and wellbeing. Stories on the website come from all perspectives and are expressed for different reasons. They come from young people who have faced mental health challenges, and those who have experienced caring for someone with mental health issues. The underlying hope is that discovering other’s stories of dealing with mental health challenges will encourage people to share their and/or seek help.

The website was launched with 30 featured stories from across the country and via social media channels on Facebook, Instagram, and Twitter.
If you’d to get in touch or share your own story, you can reach out to the project here: and follow them on Twitter, Instagram, and Facebook.
It’s Ok To Talk is an initiative by PRIDE, Public Health Foundation of India (PHFI), London School of Hygiene & Tropical Medicial Medicine (LSHTM), Harvard Medical School, and Sangath, and is supported by the Wellcome Trust, UK.

It's OK To Talk - Organisation profile
Project Report from PRIDE: Engaging young people with mental health in India - Blog

Children and adolescents
Empowerment and service user involvement
Depression/anxiety/stress-related disorders
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