Two years ago, our co-founders Kayley Reed and Kyle MacNevin met while working at a local mental health organization. Although they were strangers at the time, something clicked and they both opened up about their own mental illnesses. Kayley was battling an eating disorder, and Kyle living with Generalized Anxiety Disorder and ADHD. They connected over their  experiences, but realized how rare it was to have those conversations. Wear Your Label sparked as a small idea: clothing to create conversations about mental health. We want to encourage individuals to take ownership over their mental health, rather than fear the labels that so often define us.



Wear Your Label

390 King Street, Suite 211

Fredericton, NB 

e3b 1e3


Key partners: 

Partners (Past & Present)
Canadian Mental Health Association
Project 375
Break the Silence, End the Stigma
Project UROK
LISTEN: The Movie
The JED Foundation

Seeking collaboration with: 
Other organizations