The yellow tulip represents happiness and hope. They also remind founder Julia Hansen of her two best friends who she lost to suicide when she was 16. The tulip was one friends favorite flower and yellow was the others favorite color. We wish they could have seen that even in the darkest places, hope is always there. In those dark times it is important to reach out and get the help you need and to never forget how loved you are.  We need to talk about mental illness not suffer alone or feel shame. We need to let others know that they do not need to do this alone and that Hope actually does Happen.

Our mission is simple and clear: come together as a community to smash the stigma that surrounds mental health disorders. We want speaking about mental illness to become as comfortable as talking about any physical illness. We are fiercely dedicated to reminding people that there are ways to get help, people there for them and that circumstances can and will change. Together we plant yellow tulip hope gardens, together we can smash the stigma and together we can remind people that Hope Happens.


  • To smash the stigma surrounding mental illness
  • To let people know that they are not alone and to be able to get the help that they need
  • To create YTP communities
  • To get helpline magnets in all middle and high schools
  • To let people know that there is hope out there and that things will get better
Summary of relevant work: 

We work with primarily middle and high schools in bringing communities together to plant yellow tulip Hope Gardens around Mental Health Awareness Week and then coming together again in May during Mental Health Awareness Month (in the USA) to celebrate the tulips and to build community. We are building a team of Yellow Tulip Ambassadors at schools across the USA that are eager to help us normalize the conversation around mental health disorders so no one feels alone and everyone is able to access the help they need. We currently work with over 40 schools in New England but are excited about how our message is spreading to schools and community beyond the northeast.


The Yellow Tulip Project
239 Foreside Road
Falmouth, ME 04105

  • Fox Family Foundation
  • Private individual donors
Seeking collaboration with: 
Other organizations
Experts by experience/service users
Policy makers
United States of America