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While mental health stigma may be present in almost every community around the world, the realities of stigma and the related discrimination look very different for each individual – based on who they are, their experiences and on the community and context in which they are living

In this toolkit, we want to capture a snapshot of what stigma looks like in the five programme locations – Accra in Ghana, Doddaballapur in India, Abuja in Nigeria, Nairobi in Kenya and Kampala in Uganda. This toolkit is also a way for us to share some of the tools, materials, ideas and approaches that are helping to tackle stigma in those locations and elsewhere – both within the mental health space and beyond.


This toolkit is rooted in the voices of people taking action to end mental health stigma and discrimination. The voices of people who know only too well what stigma and discrimination looks like – because they face it every day. We hope you will be inspired by their words, their stories and the work they are doing. We know there is no one-size-fits-all approach to tackling stigma and discrimination. The toolkit is not here to present a ‘right way’ to take on anti-stigma work – instead, we hope it will help you to consider different approaches and new solutions. You will be able to explore some of the emerging evidence gathered from the Time to Change Global pilot programme. We hope the toolkit will help you to put people with lived experience at the heart of your work.


The toolkit covers four areas:

  1. What stigma and discrimination looks like in five Time to Change Global (TTCG) pilot locations (Accra in Ghana, Doddaballapur in India, Abuja in Nigeria, Nairobi in Kenya and Kampala in Uganda)
  2. How to talk about mental health
  3. How to include people with lived experience
  4. How to identify and reach the right audience(s)

Each section will share learning and reflection, tools and materials and case studies and examples from the five locations. The toolkit is an important way to share formal and informal evaluation data and lessons-learned throughout the TTCG pilot programme.

Human rights
Empowerment and service user involvement
Children and adolescents
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